文章基本信息

标题：O peso do varejo, o peso no varejo e a identidade: uma análise de consumidoras plus size
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作者：Maria Carolina Zanette ; Carlos Eduardo Lourenço ; Eliana Pereira Zamith Brito 等
期刊名称：RAE - Revista de Administração de Empresas
印刷版ISSN：2178-938X
出版年度：2013
卷号：53
期号：6
页码：539-550
语种：Portuguese
出版社：RAE - Revista de Administração de Empresas
摘要：This paper examines the concept of identity from the perspective of plus size women´s consumption of fashion. 14 phenomenological interviews were conducted and analyzed from a hermeneutical perspective. Three thematic categories emerged from the data analysis: the construction of identity through fashion, elements of plus size identity and creative strategies to deal with the lack of products for plus size women in retail. Among the main results, the way the term plus size acts as stigma, influencing consumer´s identity projects, the role of retail in the stigmatization process and the shopping epic saga, which involves a “black market” with the participation of sellers.
其他摘要：This paper examines the concept of identity from the perspective of plus size women´s consumption of fashion. 14 phenomenological interviews were conducted and analyzed from a hermeneutical perspective. Three thematic categories emerged from the data analysis: the construction of identity through fashion, elements of plus size identity and creative strategies to deal with the lack of products for plus size women in retail. Among the main results, the way the term plus size acts as stigma, influencing consumer´s identity projects, the role of retail in the stigmatization process and the shopping epic saga, which involves a “black market” with the participation of sellers.
关键词：Identity;fashion;consumer culture;fashion retail;stigma;Identidad;moda;cultura de consumo;comercio minorista de moda;estigma;Identidade;moda;cultura de consumo;varejo de moda;estigma
其他关键词：Identity; fashion; consumer culture; fashion retail; stigma