文章基本信息

标题：Satisfação: determinante da familiaridade do destino turístico
本地全文：下载
作者：Enrique Marinao Artigas ; Eduardo Torres Moraga ; Coro Chasco Yrigoyen 等
期刊名称：RAE - Revista de Administração de Empresas
印刷版ISSN：2178-938X
出版年度：2014
卷号：54
期号：4
页码：393-404
语种：Portuguese
出版社：RAE - Revista de Administração de Empresas
摘要：This study aims to prove the satisfaction felt by a tourist is the result of the functional, hedonic and symbolic benefits acquired from the site. In its turn, it aims to prove that satisfaction is an antecedent for the tourist destination to become more familiar. Different scales are identified to permit measuring these relations based on a confirmatory factor analysis (CFA). A non-probabilistic sample was used based on quotas, in the proportion of tourist destinations visited in Chile. The relationship between perceiving benefits as antecedents for satisfaction can be very important for the tourist destination to be perceived as more familiar than other destinations. This study suggests that satisfaction complies with a very important mediator function between the perception of benefits and the familiarity of the tourist destination. Authorities should consider the triad of benefits as a basis for establishing marketing strategies that seek an increase in satisfaction.
其他摘要：This study aims to prove the satisfaction felt by a tourist is the result of the functional, hedonic and symbolic benefits acquired from the site. In its turn, it aims to prove that satisfaction is an antecedent for the tourist destination to become more familiar. Different scales are identified to permit measuring these relations based on a confirmatory factor analysis (CFA). A non-probabilistic sample was used based on quotas, in the proportion of tourist destinations visited in Chile. The relationship between perceiving benefits as antecedents for satisfaction can be very important for the tourist destination to be perceived as more familiar than other destinations. This study suggests that satisfaction complies with a very important mediator function between the perception of benefits and the familiarity of the tourist destination. Authorities should consider the triad of benefits as a basis for establishing marketing strategies that seek an increase in satisfaction.
关键词：familiarity;satisfaction;mediation;benefits;tourist;familiaridad;satisfacción;mediación;beneficios;turista;familiaridade;satisfação;mediação;benefícios;turista
其他关键词：familiarity; satisfaction; mediation; benefits; tourist