文章基本信息

标题：O marketing social e a promoção de mudanças estruturais no aleitamento materno
本地全文：下载
作者：Oliva Maria Dourado Martins ; Arminda Maria Finisterra do Paço ; Emerson Wagner Mainardes 等
期刊名称：RAE - Revista de Administração de Empresas
印刷版ISSN：2178-938X
出版年度：2014
卷号：54
期号：4
页码：370-380
语种：Portuguese
出版社：RAE - Revista de Administração de Empresas
摘要：To assess the practical implications in relation to the breastfeeding behavior, regarding the dimension of the structural problems in the framework of social marketing, a qualitative exploratory research based on the Social Ecological Model (SEM) was developed, through in-depth interviews with lactation counselors and consultants in Portugal. The content of these interviews revealed some of the key barriers to breastfeeding behavior in the dimension of the structural problems and in the context of social marketing.
其他摘要：To assess the practical implications in relation to the breastfeeding behavior, regarding the dimension of the structural problems in the framework of social marketing, a qualitative exploratory research based on the Social Ecological Model (SEM) was developed, through in-depth interviews with lactation counselors and consultants in Portugal. The content of these interviews revealed some of the key barriers to breastfeeding behavior in the dimension of the structural problems and in the context of social marketing.
关键词：social marketing;breastfeeding behavior;barriers;social ecological model;structural changes;marketing social;comportamiento del amamantamiento materno;barreras;modelo ecológico social;cambios estructurales;marketing social;comportamento do aleitamento materno;barreiras;modelo ecológico social;mudanças estruturais
其他关键词：social marketing; breastfeeding behavior; barriers; social ecological model; structural changes