文章基本信息

标题：Mobile Payment Technology and Competitiveness In the Credit Card Chain
本地全文：下载
作者：Guilherme Silveira Martins ; Michele Esteves Martins ; Luiz Carlos Di Serio 等
期刊名称：Journal of Operations and Supply Chain Management
印刷版ISSN：1984-3046
出版年度：2009
卷号：2
期号：2
页码：1-8
DOI：10.12660/joscmv2n2p1-8
语种：English
出版社：FGV-EAESP
摘要：This paper discusses the value creation sources of Mobile Payment concept into the Credit Card Chain. A case-study was developed based on the Transaction Cost Theory, Value Chain Analysis, RB V, Schumpeterian Innovation, and Strategic Network Theory. The results illustrate the technology potential to modify the configuration of Credit Card chain.
关键词：Mobile Payment, Credit Card, Service Chain