文章基本信息

标题：Um estudo sobre as características do método Delphi e de grupo focal, como técnicas na obtenção de dados em pesquisas exploratórias
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作者：Lorimar Francisco Munaretto ; Hamilton Luiz Corrêa ; Júlio Araújo Carneiro da Cunha 等
期刊名称：Revista de Administração da UFSM
印刷版ISSN：1983-4659
出版年度：2013
卷号：6
期号：1
页码：9-24
DOI：10.5902/198346596243
语种：Portuguese
出版社：Universidade Federal de Santa Maria
摘要：DOI: 10.5902/198346596243 This study aimed to describe the main characteristics of the Delphi method and focus group as data collection techniques in exploratory research. This is a bibliographic study, conducted with materials published in books, magazines, electronic networks etc.., Of primary and secondary sources. The results demonstrate that the focus group technique has no anonymity of the participants, as in Delphi, and that the interaction between the participants is carried out by uncontrolled feedback, unlike what occurs in the Delphi method. The research Delphie accomplished through structured questionnaires applied to experts, intensively and interspersed in several rounds. The main benefits of focus group techniques for exploratory research are: i) to assist in the formulation of hypotheses, since the discussion on specific topic leads to clarity of thought, helping to express research propositions ii) assist in identifying relevant concepts of research, which may be characteristic of a product or a service, working in the operational definition of a concept in the identification and testing of new research ideas. Denotes that both methods, Delphi and focus group contributions have efficient data collection for research of an exploratory nature.
其他摘要：DOI: 10.5902/198346596243 This study aimed to describe the main characteristics of the Delphi method and focus group as data collection techniques in exploratory research. This is a bibliographic study, conducted with materials published in books, magazines, electronic networks etc.., Of primary and secondary sources. The results demonstrate that the focus group technique has no anonymity of the participants, as in Delphi, and that the interaction between the participants is carried out by uncontrolled feedback, unlike what occurs in the Delphi method. The research Delphie accomplished through structured questionnaires applied to experts, intensively and interspersed in several rounds. The main benefits of focus group techniques for exploratory research are: i) to assist in the formulation of hypotheses, since the discussion on specific topic leads to clarity of thought, helping to express research propositions ii) assist in identifying relevant concepts of research, which may be characteristic of a product or a service, working in the operational definition of a concept in the identification and testing of new research ideas. Denotes that both methods, Delphi and focus group contributions have efficient data collection for research of an exploratory nature.
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