文章基本信息

标题：Consumo consciente como determinante da sustentabilidade empresarial: respeitar os animais pode ser um bom negócio?
本地全文：下载
作者：Maria Cecília Galli Lugnani Souza ; Letícia Moreira Casotti ; Celso Funcia Lemme 等
期刊名称：Revista de Administração da UFSM
印刷版ISSN：1983-4659
出版年度：2013
卷号：6
期号：0
页码：229-246
DOI：10.5902/198346599022
语种：Portuguese
出版社：Universidade Federal de Santa Maria
摘要：DOI: 10.5902/198346599022 The main objective of this study was to understand consumer behavior regarding cruelty against animals, practiced in industrial processes of meat production. The study used quantitative methodology, with a survey over the internet that was illustrated by a video showing some industrial practice on animal growing, such as little space and amputation of some limbs, which cause pain, fear and stress. Besides trying to evaluate the level of knowledge that consumers have about these procedures, the research intended to identify the potential for consuming habit changes as results of the contact with the new information. The study shows that consumers are not aware of the current meat producing standards. After having access to the industrial farms images, they change their perception, which may raise a threat to companies that keep current business models ignoring the claim for animal welfare. In addition to that, they show themselves to be willing to pay higher prices for certified products, indicating the companies the existence of a steady market opportunity.
其他摘要：DOI: 10.5902/198346599022 The main objective of this study was to understand consumer behavior regarding cruelty against animals, practiced in industrial processes of meat production. The study used quantitative methodology, with a survey over the internet that was illustrated by a video showing some industrial practice on animal growing, such as little space and amputation of some limbs, which cause pain, fear and stress. Besides trying to evaluate the level of knowledge that consumers have about these procedures, the research intended to identify the potential for consuming habit changes as results of the contact with the new information. The study shows that consumers are not aware of the current meat producing standards. After having access to the industrial farms images, they change their perception, which may raise a threat to companies that keep current business models ignoring the claim for animal welfare. In addition to that, they show themselves to be willing to pay higher prices for certified products, indicating the companies the existence of a steady market opportunity.
关键词：Ciências Sociais Aplicadas; Administração