文章基本信息

标题：Marketing societal: uma contribuição para o crescimento sustentável das organizações
本地全文：下载
作者：Edson Coutinho Silva ; Silvio Augusto Minciotti ; Maria do Carmo Romeiro 等
期刊名称：Revista de Administração da UFSM
印刷版ISSN：1983-4659
出版年度：2011
卷号：4
期号：1
页码：19-38
DOI：10.5902/198346591415
语种：English
出版社：Universidade Federal de Santa Maria
摘要：Today the necessity of the organizations in to add the sustainable development, or at least to reduce the impacts caused in the development of its productive process unquestionable. The action accomplishment is vital for the organizations that its parcel of contribution evidences for with the social environment. The strategies of Marketing in the organizations looking for to develop actions directed to the satisfaction of its customers, creating new desires in the existing necessities already and taking care of them with the biggest level of possible quality in all the processes. However, this has not been the sufficient, the customers have demanded more, they want organizations compromised to the social welfare of the society. With the incited competition in the market, the organizations search differentials essential that they guarantee its competitive advantage on the too much organizations. The administration has on tool that brings benefits to all the involved ones in the process, which is the Society Marketing, where the organization invests in the social, looking for a return of overcomes for the organization.
其他摘要：Today the necessity of the organizations in to add the sustainable development, or at least to reduce the impacts caused in the development of its productive process unquestionable. The action accomplishment is vital for the organizations that its parcel of contribution evidences for with the social environment. The strategies of Marketing in the organizations looking for to develop actions directed to the satisfaction of its customers, creating new desires in the existing necessities already and taking care of them with the biggest level of possible quality in all the processes. However, this has not been the sufficient, the customers have demanded more, they want organizations compromised to the social welfare of the society. With the incited competition in the market, the organizations search differentials essential that they guarantee its competitive advantage on the too much organizations. The administration has on tool that brings benefits to all the involved ones in the process, which is the Society Marketing, where the organization invests in the social, looking for a return of overcomes for the organization.
关键词：Administração; Marketing; Sustentabilidade