文章基本信息

标题：Comportamento organizacional: uma aplicação da tipologia de Miles e Snow no setor hoteleiro de Florianópolis-SC
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作者：Marison Luiz Soares ; Omar Raimundo de Paula Teixeira ; Anderson Soncini Pelissari 等
期刊名称：Revista de Administração da UFSM
印刷版ISSN：1983-4659
出版年度：2011
卷号：4
期号：2
页码：251-267
DOI：10.5902/198346593338
语种：Portuguese
出版社：Universidade Federal de Santa Maria
摘要：The study was to verify the strategic behavior adopted by administrators hotels Florianópolis-SC, Brazil, according to the typology of Miles and Snow (1978). The search is characterized as a quantitative, survey-type, it has a population of 22 hotels located in Florianopolis-SC, Brazil, falling between three and five stars. We opted for the quantitative and descriptive approach, using for data collection, closed questions. The results showed that 45% of Florianópolis hotels administrators adopt behaviors Surveyors, 31% Analysts, 19% Reactives and Defensives 5%. The conclusion is that administrators adopt mostly Prospectors behaviors that are characterized by the pursuit of new markets and introduction of new products and services to customers.
其他摘要：The study was to verify the strategic behavior adopted by administrators hotels Florianópolis-SC, Brazil, according to the typology of Miles and Snow (1978). The search is characterized as a quantitative, survey-type, it has a population of 22 hotels located in Florianopolis-SC, Brazil, falling between three and five stars. We opted for the quantitative and descriptive approach, using for data collection, closed questions. The results showed that 45% of Florianópolis hotels administrators adopt behaviors Surveyors, 31% Analysts, 19% Reactives and Defensives 5%. The conclusion is that administrators adopt mostly Prospectors behaviors that are characterized by the pursuit of new markets and introduction of new products and services to customers.
关键词：Administração; Estratégia; Comportamento Organizacional.