文章基本信息

标题：Considerações sobre as políticas públicas de apoio à economia solidária em Londrina: o desafio da comercialização
本地全文：下载
作者：Benilson Borinelli ; Luis Miguel Luzio dos Santos ; Sinival Osório Pitaguari 等
期刊名称：Serviço Social em Revista
印刷版ISSN：1679-4842
出版年度：2010
卷号：12
期号：2
页码：100-120
DOI：10.5433/1679-4842.2010v12n2p100
语种：Portuguese
出版社：Universidade Estadual de Londrina
摘要：This article presents some issues observed in the operationalization of a university project for the community (PROSOL) of the State University of Londrina, whose purpose is to set up a supportive network for the marketing of socioeconomy products manufactured by production groups incubated by the Solidary Economy Public Center of Londrina (CPES). The data from this exploratory study were obtained from documents and direct observation of happenings. The analysis is centered in a production event, the “Operação Colomba Solidária” (Solidary Colomba Operation), in the implementation of the public policy of Solidary Economy (ES) as well as in the profiles of products and proposal of new areas of operation for the SE in Londrina. This work throws some light on the universe, the possibilities and limits for the creation of new institutional and technological arrangements for the marketing feasibility of Solidary Economy products.
其他摘要：This article presents some issues observed in the operationalization of a university project for the community (PROSOL) of the State University of Londrina, whose purpose is to set up a supportive network for the marketing of socioeconomy products manufactured by production groups incubated by the Solidary Economy Public Center of Londrina (CPES). The data from this exploratory study were obtained from documents and direct observation of happenings. The analysis is centered in a production event, the “Operação Colomba Solidária” (Solidary Colomba Operation), in the implementation of the public policy of Solidary Economy (ES) as well as in the profiles of products and proposal of new areas of operation for the SE in Londrina. This work throws some light on the universe, the possibilities and limits for the creation of new institutional and technological arrangements for the marketing feasibility of Solidary Economy products.
关键词：Solidary Economy;Public Policy;Marketing;Social Technology;Londrina.;Economia Solidária;Política Pública;Comercialização;Tecnologia Social;Londrina.
其他关键词：Solidary Economy; Public Policy; Marketing; Social Technology; Londrina.