出版社:Servicio de Publicaciones de la Universidad Complutense
摘要:This paper is about some factors that influenced the nazi conception of propaganda, mainly formulated by Adolf Hitler. These factors are theoretical and historical. Among the theoretical or conceptual factors we could mention mass psychology and the classic theory of mass communication. Historical factors relate to the propaganda activity developed by the allies in World War I, the socialist movement, italian fascism and other sources, as well as commercial advertising activity.
关键词:Theory of Propaganda; Nazi Propaganda;;Comunicación social