文章基本信息

标题：Nuevos espacios comunicativos para las organizaciones: las redes sociales.
本地全文：下载
作者：Begoña Gómez Nieto
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2013
卷号：18
期号：0
页码：731-741
DOI：10.5209/rev_HICS.2013.v18.44284
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Internet has modified the way of understanding the communication in the current digital context. The consumer key paper in all this communicative scene has modified his behavior, habits and guidelines. The conscious organizations of it have met bound to create ways to attract his attention of effective form and they will have to use all the spaces where the user is.
其他摘要：Internet has modified the way of understanding the communication in the current digital context. The consumer key paper in all this communicative scene has modified his behavior, habits and guidelines. The conscious organizations of it have met bound to create ways to attract his attention of effective form and they will have to use all the spaces where the user is.
关键词：Organizations;social networks;digital context;communication;Organizaciones;redes sociales;contexto digital;comunicación
其他关键词：Organizations; social networks; digital context; communication