文章基本信息

标题：Construcción de la Marca en el medio online.
本地全文：下载
作者：Mónica Matellanes Lazo
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2013
卷号：18
期号：0
页码：559-571
DOI：10.5209/rev_HICS.2013.v18.44270
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Communication online is very important for visual strategies brands and to connect with young target who appreciate new technologies. Nowadays, Social Networks and new channels in Web 2.0 are essential to brands so they can´t forget the consumer, prosumidor called today, for communicating their online reputation.
其他摘要：Communication online is very important for visual strategies brands and to connect with young target who appreciate new technologies. Nowadays, Social Networks and new channels in Web 2.0 are essential to brands so they can´t forget the consumer, prosumidor called today, for communicating their online reputation.
关键词：Web 2.0;Brands;Communication online;Networks;Young.;Web 2.0;Marcas;Comunicación online;Redes Sociales;Jóvenes.
其他关键词：Web 2.0; Brands; Communication online; Networks; Young.