文章基本信息

标题：La empresa informativa busca nuevos modelos de negocio
本地全文：下载
作者：Pedro García-Alonso Montoya
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2014
卷号：19
期号：0
页码：729-741
DOI：10.5209/rev_HICS.2014.v19.45173
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Old business model traditionally used in media, based on reader or consumer collection and advertising revenue is insufficient to sustain media companies. It is necessary to reinvent this business model to allow media survive in our new online multi-product and globalized media market.
其他摘要：Old business model traditionally used in media, based on reader or consumer collection and advertising revenue is insufficient to sustain media companies. It is necessary to reinvent this business model to allow media survive in our new online multi-product and globalized media market.
关键词：Media;new business model;transformation;Empresa Informativa;nuevo modelo de negocio;transformación.
其他关键词：Media; new business model; transformation