文章基本信息

标题：Por qué se eligen estudios de Comunicación en el campo de las Ciencias Sociales: análisis causal polimetodológico
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作者：Joan Francesc Fondevila Gascón ; Ana Beriain Bañares ; Josep Lluís del Olmo Arriaga 等
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2014
卷号：19
期号：0
页码：605-620
DOI：10.5209/rev_HICS.2014.v19.45052
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The choice of communication studies in the framework of the Social Sciences is an attractive object of study, whose results allow us to focus more effectively marketing strategies. In the European Higher Education Area (EHEA), the proposed adaptation of higher education to professional output gives more importance to the decision. From a quantitative study, and various methodological options, we concluded that socioeconomic status, gender and secondary center of origin determine the choice of a university career.
其他摘要：The choice of communication studies in the framework of the Social Sciences is an attractive object of study, whose results allow us to focus more effectively marketing strategies. In the European Higher Education Area (EHEA), the proposed adaptation of higher education to professional output gives more importance to the decision. From a quantitative study, and various methodological options, we concluded that socioeconomic status, gender and secondary center of origin determine the choice of a university career.
关键词：Communication;choice;college;EHEA;marketing;methodology;Comunicación;elección;universidad;EEES;marketing;metodología
其他关键词：Communication; choice; college; EHEA; marketing; methodology