文章基本信息

标题：Volviendo a las raíces. Orígenes y consolidación de la Dirección y Gestión de Cuentas Publicitaria. El paso definitivo en la estructuración del modelo de agencia de publicidad moderna.
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作者：Isabel Solanas García
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2014
卷号：19
期号：0
页码：401-411
DOI：10.5209/rev_HICS.2014.v19.45037
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：This article is about the construction process of the advertising industry in the early years especially interesting around the period between 1880 and 1920 in the USA). A summary historical view of the origins and consolidation of de Account Direction in Advertising in the modern advertising agency model. A look back at the roots of this advertising professional specialize.
其他摘要：This article is about the construction process of the advertising industry in the early years especially interesting around the period between 1880 and 1920 in the USA). A summary historical view of the origins and consolidation of de Account Direction in Advertising in the modern advertising agency model. A look back at the roots of this advertising professional specialize.
关键词：Account Direction;Account Management;modern advertisin;full service agency;modern advertising history.;Dirección de Cuentas;Account Managment;Account Direction;full service agency;publicidad moderna;historia de la publicidad moderna.
其他关键词：Account Direction; Account Management; modern advertisin; full service agency; modern advertising history.