文章基本信息

标题：El pitching 2.0: conceptualización y desarrollo en proyectos de crowdfunding
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作者：Marta Martín-Núñez
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2014
卷号：19
期号：0
页码：821-832
DOI：10.5209/rev_HICS.2014.v19.45005
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Crowdfunding sites invert the traditional film production process selling audiovisual projects directly to end consumers through videos and written information. In this paper we aim to conceptualize the concept of pitching 2.0 and its development in this context through the analysis of audiovisual projects in the Spanish site Verkami.
其他摘要：Crowdfunding sites invert the traditional film production process selling audiovisual projects directly to end consumers through videos and written information. In this paper we aim to conceptualize the concept of pitching 2.0 and its development in this context through the analysis of audiovisual projects in the Spanish site Verkami.
关键词：Crowdfunding;film production;web 2.0;funding;Internet;verkami;Crowdfunding;producción audiovisual;web 2.0;financiación;Internet;verkami
其他关键词：Crowdfunding; film production; web 2.0; funding; Internet; verkami