文章基本信息

标题：Las universidades españolas en Twitter: Mensajes, contenidos y públicos
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作者：Bernardo J. Gómez Calderón ; Francisco Javier Paniagua Rojano
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2014
卷号：19
期号：0
页码：681-694
DOI：10.5209/rev_HICS.2014.v19.44994
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The use of Twitter has become widespread among the Spanish universities since five years ago. The 97.4 per cent of them have got an institutional profile in this social network, whose most prominent properties are the brevity of their messages and the easiness to access to the information for all the users. This study demonstrates that the use of Twitter by the Spanish universities shows some clear characteristics: messages orientated to the students, contents connected with educational and cultural activities and lack of information about university research.
其他摘要：The use of Twitter has become widespread among the Spanish universities since five years ago. The 97.4 per cent of them have got an institutional profile in this social network, whose most prominent properties are the brevity of their messages and the easiness to access to the information for all the users. This study demonstrates that the use of Twitter by the Spanish universities shows some clear characteristics: messages orientated to the students, contents connected with educational and cultural activities and lack of information about university research.
关键词：University;Institutional Communication;social networks;Twitter.;Universidad;Comunicación Institucional;redes sociales;Twitter.
其他关键词：University; Institutional Communication; social networks; Twitter.