文章基本信息

标题：Sintonizando con la generación digital. La expansión de los organismos de juventud a las plataformas 2.
本地全文：下载
作者：Xabier Martínez Rolán ; Teresa Piñeiro-Otero
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2014
卷号：19
期号：0
页码：265-278
DOI：10.5209/rev_HICS.2014.v19.44956
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The intense process of digitalizing of Spanish society has risen up the first generation of digital natives. This generation interacts with analogical subjects and structures, what reveals the existence of divergences between their communicative spheres. The adaptation of both spheres it’s a “must” for the institutions which develops youth policies, institutions that aim digital natives as their gold target. Present article it’s an approach to social media channels of regional institutions which develops youth policies - entities that communicates with that digital youth, in order to determine their relationship.
其他摘要：The intense process of digitalizing of Spanish society has risen up the first generation of digital natives. This generation interacts with analogical subjects and structures, what reveals the existence of divergences between their communicative spheres. The adaptation of both spheres it’s a “must” for the institutions which develops youth policies, institutions that aim digital natives as their gold target. Present article it’s an approach to social media channels of regional institutions which develops youth policies - entities that communicates with that digital youth, in order to determine their relationship.
关键词：Digital natives;youth policy;regional administration;digital communication;social media.;Nativos digitales;políticas de juventud;administración autonómica;comunicación digital;plataformas 2.0.
其他关键词：Digital natives; youth policy; regional administration; digital communication; social media.