文章基本信息

标题：Narrativas Transmedia Nativas: Ventajas,elementos de la planificación de un proyecto audiovisual transmedia y estudio de caso.
本地全文：下载
作者：Carmen Costa Sánchez
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2013
卷号：18
期号：0
页码：561-574
DOI：10.5209/rev_HICS.2013.v18.44349
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Transmedia storytelling has become a successful formula for joining different contents under a same creative effort, for generating the fans implication and for increasing the profitable channels project. One of the challenges of the audiovisual industry is the native transmedia storytelling, that has been created from the beginning under a transmedia conception. The planning of this type of project involves the (re)creation of the storyworld, the selection of the suitable platforms and the allocation of an user’s active role. El Cosmonauta (RIOT, 2013) constitutes one of the most successful Spanish experiences.
其他摘要：Transmedia storytelling has become a successful formula for joining different contents under a same creative effort, for generating the fans implication and for increasing the profitable channels project. One of the challenges of the audiovisual industry is the native transmedia storytelling, that has been created from the beginning under a transmedia conception. The planning of this type of project involves the (re)creation of the storyworld, the selection of the suitable platforms and the allocation of an user’s active role. El Cosmonauta (RIOT, 2013) constitutes one of the most successful Spanish experiences.
关键词：Transmedia;audiovisual;storytelling;Transmedia;audiovisual;narrativa
其他关键词：Transmedia; audiovisual; storytelling