文章基本信息

标题：Sumar nueve… Y analizar el resultado en el mercado televisual español.
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作者：María José Pérez Serrano ; Gema Alcolea Díaz ; José Vicente García Santamaría 等
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2013
卷号：18
期号：0
页码：515-528
DOI：10.5209/rev_HICS.2013.v18.44346
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The abolition of the legal prohibition of combining significant participations in the shared capital of different operators of television at the beginning of 2009 in Spain, immediately caused strategic moves aimed at the concentration of private television channels. On the one hand, Telecinco and Cuatro; on the other hand, Antena 3 and La Sexta. In short: to add nine in order to establish the two main Spanish media holdings. This paper analyses these market movements through three major drivers of change.
其他摘要：The abolition of the legal prohibition of combining significant participations in the shared capital of different operators of television at the beginning of 2009 in Spain, immediately caused strategic moves aimed at the concentration of private television channels. On the one hand, Telecinco and Cuatro; on the other hand, Antena 3 and La Sexta. In short: to add nine in order to establish the two main Spanish media holdings. This paper analyses these market movements through three major drivers of change.
关键词：History of Communication;Media Business;Media Concentration;Television;Audiovisual Legislation;Historia de la Comunicación;Empresa de Comunicación;Concentración de Medios;Televisión;Legislación audiovisual
其他关键词：History of Communication; Media Business; Media Concentration; Television; Audiovisual Legislation