文章基本信息

标题：La persuasión de la música en la publicidad. El ejemplo Coca-Cola.
本地全文：下载
作者：María-José Sánchez-Porras
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2013
卷号：18
期号：0
页码：349-357
DOI：10.5209/rev_HICS.2013.v18.44333
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Nowadays, marketing in audio-visual mass media is changing so that it can be available to the largest audience possible. This is possible through neuromarketing, playing with the power of persuasion and music.
其他摘要：Nowadays, marketing in audio-visual mass media is changing so that it can be available to the largest audience possible. This is possible through neuromarketing, playing with the power of persuasion and music.
关键词：Music;persuasion;neuromarketing;Coca-Cola;audio-visual mass media.;Música;persuasión;neuromarketing;Coca-Cola;publicidad audiovisual.
其他关键词：Music; persuasion; neuromarketing; Coca-Cola; audio-visual mass media.