文章基本信息

标题：Innovación en la enseñanza de posgrado en comunicación: el aprendizaje-servicio como estrategia pedagógica.
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作者：Alejandro Álvarez Nobell ; Nerea Vadillo Bengoa
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2013
卷号：18
期号：0
页码：263-277
DOI：10.5209/rev_HICS.2013.v18.44326
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The service-learning proposals APS-applied to graduate in communication, they want to provide more social and practical meaning to academic knowledge and also form social responsibility. This article describes the practice of service-learning training called “Solidarity Marathon Corporate Communication: Protagonists of Change” that in a row, in 2012 and 2013 was held in Zaragoza, sponsored by BrandPR Master in Marketing and Communication Corporate San Jorge University.
其他摘要：The service-learning proposals APS-applied to graduate in communication, they want to provide more social and practical meaning to academic knowledge and also form social responsibility. This article describes the practice of service-learning training called “Solidarity Marathon Corporate Communication: Protagonists of Change” that in a row, in 2012 and 2013 was held in Zaragoza, sponsored by BrandPR Master in Marketing and Communication Corporate San Jorge University.
关键词：Communication;Learning Service;ApS;Teaching Innovation;Social Responsibility University;Postgraduate;Comunicación;Aprendizaje Servicio;ApS;Innovación Docente;Responsabilidad Social Universitaria;Posgrado
其他关键词：Communication; Learning Service; ApS; Teaching Innovation; Social Responsibility University; Postgraduate