文章基本信息

标题：El sexismo en publicidad: estructuras, discursos y recomendaciones
本地全文：下载
作者：Alejandra Hernández Ruiz ; Marta Martín Llaguno
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2013
卷号：18
期号：0
页码：147-156
DOI：10.5209/rev_HICS.2013.v18.43955
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：In our research we wanted to examine, firstly, the possible relationship between the persistence of sexist advertising messages in stereotypes and the productive structures of the advertising industry. Second, we set out to detect potential bias of gender in the choice of the person responsible for the presentation of the creative proposal. Finally, our work provides recommendations for setting up advertising with gender sensitivity.
其他摘要：In our research we wanted to examine, firstly, the possible relationship between the persistence of sexist advertising messages in stereotypes and the productive structures of the advertising industry. Second, we set out to detect potential bias of gender in the choice of the person responsible for the presentation of the creative proposal. Finally, our work provides recommendations for setting up advertising with gender sensitivity.
关键词：woman;creativity;advertising;sexism.;mujer;creatividad;publicidad;sexismo.
其他关键词：woman; creativity; advertising; sexism.