文章基本信息

标题：Evaluación de competencias y objetivos formativos en la transición de la Estrategia Publicitaria y Relacional al Espacio Europeo Educación Superior
本地全文：下载
作者：Concepción Campillo Alhama
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2013
卷号：18
期号：0
页码：133-146
DOI：10.5209/rev_HICS.2013.v18.43954
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Evaluative research allows us to reorient the learning process of university students. Through this study evaluates the acquisition of skills, abilities and skills associated to the Strategy in Advertising and Public Relations students in Advertising and Public Relations degree from the University of Alicante, in the academic year 2012-2013. The results of this study show the future direction we should give this teaching-learning process, reinforcing the training goals less consolidated.
其他摘要：Evaluative research allows us to reorient the learning process of university students. Through this study evaluates the acquisition of skills, abilities and skills associated to the Strategy in Advertising and Public Relations students in Advertising and Public Relations degree from the University of Alicante, in the academic year 2012-2013. The results of this study show the future direction we should give this teaching-learning process, reinforcing the training goals less consolidated.
关键词：Advertising;Public Relations;Strategy;European Higher Education Area;Evaluation;Publicidad;Relaciones Públicas;Estrategia;EEES;Evaluación.
其他关键词：Advertising; Public Relations; Strategy; European Higher Education Area; Evaluation