文章基本信息

标题：La materia Cine y publicidad en los estudios sobre Publicidad y Relaciones Públicas. Propuesta de planificación y metodología docente
本地全文：下载
作者：Silvia García Mirón
期刊名称：Historia y Comunicación Social
印刷版ISSN：1137-0734
电子版ISSN：1988-3056
出版年度：2013
卷号：18
期号：0
页码：119-131
DOI：10.5209/rev_HICS.2013.v18.43953
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The advertising discipline is characterized, among other issues, by its interaction with many áreas of knowledge. Among them, we consider as a key matter the subject Cinema and advertising in the student’s curriculum process in otrder to understand the different relationships between these two áreas. After observing its presence in the curricula of the different degrees of Advertising and Public Relations in Spain, we include a posible teaching guide that covers a wide range of skills from a methodological approach based on the PBL (Problem-based learning) technique
其他摘要：The advertising discipline is characterized, among other issues, by its interaction with many áreas of knowledge. Among them, we consider as a key matter the subject Cinema and advertising in the student’s curriculum process in otrder to understand the different relationships between these two áreas. After observing its presence in the curricula of the different degrees of Advertising and Public Relations in Spain, we include a posible teaching guide that covers a wide range of skills from a methodological approach based on the PBL (Problem-based learning) technique
关键词：Cinema;Advertising;teaching guide;teaching planning;PBL (Problem-based learning).;Cine;Publicidad;Guía docente;Planificación docente;ABP (Aprendizaje Basado en Problemas).
其他关键词：Cinema; Advertising; teaching guide; teaching planning; PBL (Problem-based learning).