文章基本信息

标题：Audiencias televisivas y líderes de opinión en Twitter. Caso de estudio: El Barco
本地全文：下载
作者：Luis Deltell Escolar ; Florencia Claes ; José Miguel Osteso López 等
期刊名称：Estudios sobre el Mensaje Periodístico
印刷版ISSN：1988-2696
出版年度：2013
卷号：19
期号：1
页码：347-364
DOI：10.5209/rev_ESMP.2013.v19.n1.42526
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Our research is based a study that was carried out to measure audience tracking on TV by using Twitter. We started from models previously used by authors and researchers to predict the outcome of political elections. We also propose an analysis and study methodology for the topology of the new thought leaders in Twitter who arise in the social audiences setting. In order to create this paper, we chose to analyze chapter 26 of the Spanish ‘El barco’. It is the first one to make use of a 360º marketing campaign as well as an independent campaign on Twitter. ‘El barco’ is one of the series with the broadest audience comprised by digital natives. This fact allows us to accurately encompass its viewers as part of the creative audiences community.
其他摘要：Our research is based a study that was carried out to measure audience tracking on TV by using Twitter. We started from models previously used by authors and researchers to predict the outcome of political elections. We also propose an analysis and study methodology for the topology of the new thought leaders in Twitter who arise in the social audiences setting. In order to create this paper, we chose to analyze chapter 26 of the Spanish ‘El barco’. It is the first one to make use of a 360º marketing campaign as well as an independent campaign on Twitter. ‘El barco’ is one of the series with the broadest audience comprised by digital natives. This fact allows us to accurately encompass its viewers as part of the creative audiences community.
关键词：Twitter;audiencia;audiencia social;red social;nativos digitales;televisión.
其他关键词：Twitter;Audience;Social Audiences;social networks;digital natives;television.