文章基本信息

标题：El discurso emocional en la publicidad audiovisual de la DGT
本地全文：下载
作者：Estrella Martínez Rodrigo ; Rosario Segura García
期刊名称：Estudios sobre el Mensaje Periodístico
印刷版ISSN：1988-2696
出版年度：2013
卷号：19
页码：863-872
DOI：10.5209/rev_ESMP.2013.v19.42169
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：As is well known, one of the objectives of the Spanish Traffic Department (DGT) is to reduce accidents in both urban roads and on highways. Fortunately, in the last decade, there has been a decline in the number of accidents and death rates thereof. However, the numbers remain high, mainly because there are a percentage of cases that could be prevented with good driving practices. One tool available to the DGT are road safety campaigns both through mediaradio, billboards, television, Internet, and their YouTube channel and their own website. In this paper we analyze the different types of emotions that are represented in different spots that the DGT has promoted on television and note which ones appear more frequently.
其他摘要：As is well known, one of the objectives of the Spanish Traffic Department (DGT) is to reduce accidents in both urban roads and on highways. Fortunately, in the last decade, there has been a decline in the number of accidents and death rates thereof. However, the numbers remain high, mainly because there are a percentage of cases that could be prevented with good driving practices. One tool available to the DGT are road safety campaigns both through mediaradio, billboards, television, Internet, and their YouTube channel and their own website. In this paper we analyze the different types of emotions that are represented in different spots that the DGT has promoted on television and note which ones appear more frequently.
关键词：Emociones;Dirección General de Tráfico Española;publicidad institucional audiovisual;seguridad vial.
其他关键词：Emotions;Traffic Department;Audiovisual Institutional Advertising;Road Safety.