文章基本信息

标题：Periodismo emprendedor. Estrategias para incentivar el autoempleo periodístico como modelo de negocio
本地全文：下载
作者：Andreu Casero-Ripollés ; Cristina Cullell-March
期刊名称：Estudios sobre el Mensaje Periodístico
印刷版ISSN：1988-2696
出版年度：2013
卷号：19
页码：681-690
DOI：10.5209/rev_ESMP.2013.v19.42151
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Journalism is under restructure. The economic crisis affected journalists’ working conditions and expectations. In this context a new option arises: the entrepreneurship. The goals of this paper consist of an economic analysis of news companies and the evaluation of the entrepreneurial attitude among university students. It also designs training methods to encourage journalistic entrepreneurship. The methodogy combines data analysis and quantitative survey approach. The paper identifies a decline of traditional business model and a weak student’s entrepreneurial attitude. Entrepreneurial journalism emerges as professional option but university education must encourage it.
其他摘要：Journalism is under restructure. The economic crisis affected journalists’ working conditions and expectations. In this context a new option arises: the entrepreneurship. The goals of this paper consist of an economic analysis of news companies and the evaluation of the entrepreneurial attitude among university students. It also designs training methods to encourage journalistic entrepreneurship. The methodogy combines data analysis and quantitative survey approach. The paper identifies a decline of traditional business model and a weak student’s entrepreneurial attitude. Entrepreneurial journalism emerges as professional option but university education must encourage it.
关键词：empresa periodística;emprendimiento;modelo de negocio
其他关键词：news company;entrepreneurship;business model