文章基本信息

标题：Las revistas de divulgación científica en las redes sociales: "Muy Interesante", "National Geographic" en español y "Quo"
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作者：Aida María de Vicente Domínguez
期刊名称：Estudios sobre el Mensaje Periodístico
印刷版ISSN：1988-2696
出版年度：2012
卷号：18
期号：2
页码：939-945
DOI：10.5209/rev_ESMP.2012.v18.n2.41056
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The goal for this study is to research the incorporation of the Spanish popular Science magazines with the largest print run and spreading (Muy Interesante, National Geographic in Spanish and Quo) in the social networks. The origin of its presence in virtual communities is analized (the reasons for their insertion in those social networks, the social networks that were chosen, and the year in which their profiles were created), their content, their movements, the results they gobtained, and wether they are willing or not to plege on the social networks. This research offers new information about Spanish popular Science magazines strategies within the social networks as well as their effect on them.
其他摘要：The goal for this study is to research the incorporation of the Spanish popular Science magazines with the largest print run and spreading (Muy Interesante, National Geographic in Spanish and Quo) in the social networks. The origin of its presence in virtual communities is analized (the reasons for their insertion in those social networks, the social networks that were chosen, and the year in which their profiles were created), their content, their movements, the results they gobtained, and wether they are willing or not to plege on the social networks. This research offers new information about Spanish popular Science magazines strategies within the social networks as well as their effect on them.
关键词：redes sociales;revistas de divulgación científica;medios de comunicación;investigaciones.
其他关键词：social networks;popular Science magazines;mass media;research