文章基本信息

标题：Comunicación Política en Internet: La tendencia al “infoentretenimiento” político en "YouTube"
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作者：Salomé Berrocal Gonzalo ; Eva Campos Domínguez ; Marta Redondo García 等
期刊名称：Estudios sobre el Mensaje Periodístico
印刷版ISSN：1988-2696
出版年度：2012
卷号：18
期号：2
页码：643-659
DOI：10.5209/rev_ESMP.2012.v18.n2.41037
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：This research focuses in the study of political infotainment. Originally, this is a genre linked to television, but now it is present in other media as Internet. This paper proves that many political videos of YouTube satisfy the characteristics of infotainment. Specifically, this paper shows the results of an analysis of the most played videos in YouTube in 2010 of of some representatives of European policy as Nicolas Sarkozy (France), Silvio Berlusconi (Italy), Gordon Brown (United Kingdom) or José Luis Rodríguez Zapatero (Spain), as well as the USA President Barack Obama (EEUU).
其他摘要：This research focuses in the study of political infotainment. Originally, this is a genre linked to television, but now it is present in other media as Internet. This paper proves that many political videos of YouTube satisfy the characteristics of infotainment. Specifically, this paper shows the results of an analysis of the most played videos in YouTube in 2010 of of some representatives of European policy as Nicolas Sarkozy (France), Silvio Berlusconi (Italy), Gordon Brown (United Kingdom) or José Luis Rodríguez Zapatero (Spain), as well as the USA President Barack Obama (EEUU).
关键词：Infoentretenimiento;Comunicación Política;Internet;YouTube
其他关键词：Infotainment;Political Communication;Internet;YouTube