文章基本信息

标题：La TV por IP en la Universidad: Un reto de divulgación científica televisiva para jóvenes chilenos
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作者：Daniel Torrales-Aguirre ; J. Ignacio Aguaded-Gómez ; Daniel Ponce-Guardiola 等
期刊名称：Estudios sobre el Mensaje Periodístico
印刷版ISSN：1988-2696
出版年度：2014
卷号：20
期号：1
页码：281-294
DOI：10.5209/rev_ESMP.2014.v20.n1.45232
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：This paper analyzes the information needs and interests of young viewers in order to design an IPTV University, Internet TV mode, to incorporate the advantages of the Internet and journalistic tools innovative audiovisual content preferred by the target audience, with emphasis on culture and education, especially produced for the web. The study used quantitative methodology, a survey, conducted on stratified probability sample (college students, young professionals, without higher education). Young people agree that the new medium will prevail and that it can contribute to the acquisition of knowledge, procedures and devices for use in their daily lives and that increase scientific literacy and active citizenship.
其他摘要：This paper analyzes the information needs and interests of young viewers in order to design an IPTV University, Internet TV mode, to incorporate the advantages of the Internet and journalistic tools innovative audiovisual content preferred by the target audience, with emphasis on culture and education, especially produced for the web. The study used quantitative methodology, a survey, conducted on stratified probability sample (college students, young professionals, without higher education). Young people agree that the new medium will prevail and that it can contribute to the acquisition of knowledge, procedures and devices for use in their daily lives and that increase scientific literacy and active citizenship.
关键词：IPTV;WebTV;jóvenes;hábitos televisivos;innovación tecnológica.
其他关键词：IPTV;WebTV;young;viewing habits;technological innovation.