文章基本信息

标题：Evangelizar desde las redes sociales: el caso de los cardenales en "Twitter"
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作者：Jesús A. Pérez Dasilva ; María Teresa Santos Díez
期刊名称：Estudios sobre el Mensaje Periodístico
印刷版ISSN：1988-2696
出版年度：2014
卷号：20
期号：1
页码：211-227
DOI：10.5209/rev_ESMP.2014.v20.n1.45228
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Taking advantage of the unexpected resignation of Benedict XVI, this study examined the Twitter activity of 117 cardinal electors who have gathered in the 2013 conclave to elect a new pope. The hypothesis is that, in a context of decreasing people who pray and go to church, leading members of the Catholic Church make use of technologies such as microblogging network because, among other things, increase visibility, reduce the cost of evangelization, promote cooperation between the faithful and facilitate the dissemination of religious information. In this article we can see that the predominant communicative model is ‘topdown’ and that, with few exceptions, the Cardinals (a group with a mean age of 77 years) tend to use the tool as a complementary platform rather than a space of conversation and listening.
其他摘要：Taking advantage of the unexpected resignation of Benedict XVI, this study examined the Twitter activity of 117 cardinal electors who have gathered in the 2013 conclave to elect a new pope. The hypothesis is that, in a context of decreasing people who pray and go to church, leading members of the Catholic Church make use of technologies such as microblogging network because, among other things, increase visibility, reduce the cost of evangelization, promote cooperation between the faithful and facilitate the dissemination of religious information. In this article we can see that the predominant communicative model is ‘topdown’ and that, with few exceptions, the Cardinals (a group with a mean age of 77 years) tend to use the tool as a complementary platform rather than a space of conversation and listening.
关键词：información religiosa;evangelización;redes sociales;Twitter;Iglesia Católica
其他关键词：religious information;evangelization;social networks;Twitter;Catholic Church