文章基本信息

标题：El Protocolo como ciencia propia en el ecosistema de la Comunicación. Espacios posibles para transformar una técnica en una disciplina científica
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作者：Fernando Ramos Fernández
期刊名称：Estudios sobre el Mensaje Periodístico
印刷版ISSN：1988-2696
出版年度：2013
卷号：19
期号：2
页码：1075-1089
DOI：10.5209/rev_ESMP.2013.v19.n2.43489
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：The new location of the Protocol and college career, with all the expected levels, requires a rethinking of consideration as mere formal technique to serve the image and the symbolic representation of institutions and organizations, through public events. Their inclusion among the traditional careers of Communication, ancestry and career high, giving it requires rigorous research lines that exceeds the mere casuistry merely descriptive of ceremonies and rites, to deepen the social study of the legal and historical elements that form. By becoming a specific career should develop to be, their own science.
其他摘要：The new location of the Protocol and college career, with all the expected levels, requires a rethinking of consideration as mere formal technique to serve the image and the symbolic representation of institutions and organizations, through public events. Their inclusion among the traditional careers of Communication, ancestry and career high, giving it requires rigorous research lines that exceeds the mere casuistry merely descriptive of ceremonies and rites, to deepen the social study of the legal and historical elements that form. By becoming a specific career should develop to be, their own science.
关键词：Ceremonial;simbolismo;Ciencia formal;representación pública;imagen institucional
其他关键词：Ceremonial;symbolism;formal Science;public performance;corporate image