文章基本信息

标题：La educación artística en la Escuela de Bellas Artes de Barcelona durante el siglo XIX. El caso de la escultura
本地全文：下载
作者：Cristina Rodríguez-Samaniego
期刊名称：Arte, Individuo y Sociedad
印刷版ISSN：1131-5598
电子版ISSN：1988-2408
出版年度：2013
卷号：25
期号：3
页码：495-508
DOI：10.5209/rev_ARIS.2013.v25.n3.40566
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：Information processing and memory have an important role in stimulating, encoding and recall of advertising stimuli. Through an experimental study the present article seeks to identify the impact on short-term memory of visual rhetorical figures, comparing real advertisements and works of artist Magritte intervened and presented as branded advertisements. The hypothesis states that rhetorical figures present in advertising designs should have a greater recall effects than artistic works. The results confirm the thesis, showing that the functional use of rhetorics as planned advertising elements achieve higher a recall rate compared to its use in Magritte’s art.
其他摘要：Information processing and memory have an important role in stimulating, encoding and recall of advertising stimuli. Through an experimental study the present article seeks to identify the impact on short-term memory of visual rhetorical figures, comparing real advertisements and works of artist Magritte intervened and presented as branded advertisements. The hypothesis states that rhetorical figures present in advertising designs should have a greater recall effects than artistic works. The results confirm the thesis, showing that the functional use of rhetorics as planned advertising elements achieve higher a recall rate compared to its use in Magritte’s art.
关键词：escultura;siglo XIX;Escuela de Bellas Artes;pedagogía del arte;clasicismo
其他关键词：sculpture;19th century;School of Fine Arts;Art pedagogy;classicism