文章基本信息

标题：Cine y publicidad. La intertextualidad en las campañas de Volkswägen
本地全文：下载
作者：Gloria Jiménez Marín ; Rodrígo Elías Zambrano
期刊名称：Arte, Individuo y Sociedad
印刷版ISSN：1131-5598
电子版ISSN：1988-2408
出版年度：2013
卷号：25
期号：1
页码：153-167
DOI：10.5209/rev_ARIS.2013.v25.n1.41170
语种：Spanish
出版社：Servicio de Publicaciones de la Universidad Complutense
摘要：This article is a reflexion about cinema’s influence on commercial advertising, specifically the cinema on spots. And much timely, the research will be based on a particular case: this is the series of ads of Germany’s campaign based on Star Wars, for the Volkswägen brand, which include nexus to the saga directed by George Lucas. The main objective, then, is to prove, through the analysis of the discourse, that the above-mentioned intertextuality exists. Main characters, music, matters and slogan… are some of the keys that show that there is really a deliberate connection made by the creators of the spot.
其他摘要：This article is a reflexion about cinema’s influence on commercial advertising, specifically the cinema on spots. And much timely, the research will be based on a particular case: this is the series of ads of Germany’s campaign based on Star Wars, for the Volkswägen brand, which include nexus to the saga directed by George Lucas. The main objective, then, is to prove, through the analysis of the discourse, that the above-mentioned intertextuality exists. Main characters, music, matters and slogan… are some of the keys that show that there is really a deliberate connection made by the creators of the spot.
关键词：automóviles;cine;discurso;intertextualidad;publicidad;semiótica
其他关键词：advertising;cars;discourse;film;intertextuality; semiothic