文章基本信息

标题：Quanto vale uma partida de futebol? A relação entre televisão e futebol no cenário midiático contemporâneo
本地全文：下载
作者：Leonel Azevedo de Aguiar ; Luisa Prochnik
期刊名称：Logos
印刷版ISSN：1982-2391
出版年度：2010
卷号：17
期号：2
页码：51-64
DOI：10.12957/revista logos.2010.856
出版社：Universidade do Estado do Rio de Janeiro
摘要：The article outlines the relationship between soccer and television and analyzes how this sport reaches the status of lucrative merchandise in the present situation. The purchase of broadcasting rights appears as media strategy to attract massive audience. This work, a partial research result, is based on a bibliographical revision of Political Economy of Communication’s authors and presents soccer as a product through statistics.
其他摘要：The article outlines the relationship between soccer and television and analyzes how this sport reaches the status of lucrative merchandise in the present situation. The purchase of broadcasting rights appears as media strategy to attract massive audience. This work, a partial research result, is based on a bibliographical revision of Political Economy of Communication’s authors and presents soccer as a product through statistics.
关键词：futebol;televisão;economia política da comunicação;Soccer;Television;Political Economy of Communications
其他关键词：Soccer; Television; Political Economy of Communications