文章基本信息

标题：The football business in Brazil: Connections between the economy, market and media
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作者：Rômulo Meira Reis ; Jéssica Lúcia dos Remédios ; Silvio de Cássio Costa Telles 等
期刊名称：Motriz. Journal of Physical Education. UNESP
印刷版ISSN：1980-6574
出版年度：2014
卷号：20
期号：2
页码：120-130
DOI：10.5016/7963
语种：English
出版社：UNESP - São Paulo State University
摘要：The Brazilian “Série A” Championship has demonstrated economic stability, especially after the implementation of the consecutive point system in 2003 and the changes made to the operational management of this competition. In face of the variables economy, market and media, we attempted to investigate how the Brazilian Football Championship is structured from a business standpoint. Our goal was to analyze the Brazilian Football Championship from an economic and financial perspective. From a methodological standpoint, we used bibliographical and documentary research. Results have shown that, together, the economy, market and media have helped to improve the business of football by increasing its value and generating revenues. They have also have developed new opportunities. Moreover, based on the football diversified entertainment system, media is the main cathaliser in the commercial feedback process system between producers and consumers.
其他摘要：The Brazilian “Série A” Championship has demonstrated economic stability, especially after the implementation of the consecutive point system in 2003 and the changes made to the operational management of this competition. In face of the variables economy, market and media, we attempted to investigate how the Brazilian Football Championship is structured from a business standpoint. Our goal was to analyze the Brazilian Football Championship from an economic and financial perspective. From a methodological standpoint, we used bibliographical and documentary research. Results have shown that, together, the economy, market and media have helped to improve the business of football by increasing its value and generating revenues. They have also have developed new opportunities. Moreover, based on the football diversified entertainment system, media is the main cathaliser in the commercial feedback process system between producers and consumers.
关键词：Brazilian football. Economy. Market. Media.;Futebol brasileiro. Economia. Mercado. Mídia.
其他关键词：Brazilian football. Economy. Market. Media.