文章基本信息

标题：Pedagogical experience: an analysis of commercial ads with Portuguese Physical Education students
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作者：Cinthia Lopes da Silva ; Jocimar Daolio
期刊名称：Motriz. Journal of Physical Education. UNESP
印刷版ISSN：1980-6574
出版年度：2009
卷号：15
期号：2
页码：449-457
DOI：10.5016/2009
语种：Portuguese
出版社：UNESP - São Paulo State University
摘要：This study has the objective of describing a pedagogical experience with Physical Education students taking the Sports' Science course at the Faculdade de Motricidade Humana, in Portugal. For such purpose, a sociocultural frame of reference, as well as 'dense description', are used as a start point, which characterises an eminently qualitative discussion. In the pedagogical experience, two commercial ads were analysed. In one of them, the image of the body is associated to a new shopping mall, while in the other a women's football league is advertised. The analysis of images and messages spread by media is essential for the students to make a critical interpretation of such productions and have an effective intervention in the future. From the analysis of commercial ads, elements were identified which compose the building of sense and lead the reader to support the advertised idea. The pedagogical experience resulted in a reflection on the making up of commercial ads and a questioning of social relations.
其他摘要：This study has the objective of describing a pedagogical experience with Physical Education students taking the Sports' Science course at the Faculdade de Motricidade Humana, in Portugal. For such purpose, a sociocultural frame of reference, as well as 'dense description', are used as a start point, which characterises an eminently qualitative discussion. In the pedagogical experience, two commercial ads were analysed. In one of them, the image of the body is associated to a new shopping mall, while in the other a women's football league is advertised. The analysis of images and messages spread by media is essential for the students to make a critical interpretation of such productions and have an effective intervention in the future. From the analysis of commercial ads, elements were identified which compose the building of sense and lead the reader to support the advertised idea. The pedagogical experience resulted in a reflection on the making up of commercial ads and a questioning of social relations.
关键词：Ensino. Meios de Comunicação de Massa. Corpo Humano. Futebol