摘要：This study aims at providing a model for sustainability assessment of the wine sector using full cost and market price analysis. The study starts with a territorial approach for the analysis of the characteristics of Tuscan wineries; it then focuses on the specific production of Chianti Classico wine (by means of a direct survey) and its market in Italian Modern Distribution (MD). The results of the analyses show, at territorial scale, a critical situation for the whole Tuscan wine sector. In the specific case of Chianti Classico, production costs structure is very homogeneous and rigid. Moreover, the comparison with market prices in MD highlights the difficulties for wineries in covering all production costs, especially if long term costs and remuneration of all production factors are considered. The assessment of economic sustainability, which can be considered an useful strategic tool for both wineries and public decision makers, is strictly linked, for Chianti Classico, to the opportunity to find another, remunerative distributing channel, even if MD maintains an important role in wider marketing strategies and as a benchmark for the final consumer.
其他摘要：This study aims at providing a model for sustainability assessment of the wine sector using full cost and market price analysis. The study starts with a territorial approach for the analysis of the characteristics of Tuscan wineries; it then focuses on the specific production of Chianti Classico wine (by means of a direct survey) and its market in Italian Modern Distribution (MD). The results of the analyses show, at territorial scale, a critical situation for the whole Tuscan wine sector. In the specific case of Chianti Classico, production costs structure is very homogeneous and rigid. Moreover, the comparison with market prices in MD highlights the difficulties for wineries in covering all production costs, especially if long term costs and remuneration of all production factors are considered. The assessment of economic sustainability, which can be considered an useful strategic tool for both wineries and public decision makers, is strictly linked, for Chianti Classico, to the opportunity to find another, remunerative distributing channel, even if MD maintains an important role in wider marketing strategies and as a benchmark for the final consumer.
Loading...
