文章基本信息

标题：El consumidor ante la responsabilidad social corporativa. Actitudes según edad y género
本地全文：下载
作者：Florina Guadalupe Arredondo Trapero ; Verónica del Carmen Maldonado De Lozada ; Jorge De la Garza García 等
期刊名称：Cuadernos de Administración
印刷版ISSN：1900-7205
出版年度：2011
卷号：24
期号：43
语种：Spanish
出版社：Pontificia Universidad Javeriana
摘要：This article analyzes consumer attitudes in the face of lack of corporate social responsibility by gender and age. The theoretical framework established the link between the consumer and corporate social responsibility. In the empirical study, contingency tables are used to test whether the level of demands exerted by consumers is influences by gender and age. Statistical evidence identifies different attitudes in the face of a lack of CSR in companies and the results indicate that the adult woman plays a more decisive part against companies that are not socially responsible.
其他摘要：This article analyzes consumer attitudes in the face of lack of corporate social responsibility by gender and age. The theoretical framework established the link between the consumer and corporate social responsibility. In the empirical study, contingency tables are used to test whether the level of demands exerted by consumers is influences by gender and age. Statistical evidence identifies different attitudes in the face of a lack of CSR in companies and the results indicate that the adult woman plays a more decisive part against companies that are not socially responsible.
关键词：gender;age;responsible consumer;social responsibility;género;edad;consumidor responsable;responsabilidad social;género;idade;consumidor responsável;responsabilidade social
其他关键词：gender; age; responsible consumer; social responsibility