文章基本信息

标题：Prioridades competitivas para la industria de la confección. Estudio de caso
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作者：William Ariel Sarache Castro ; Omar Danilo Castrillón ; Jaime Alberto Giraldo 等
期刊名称：Cuadernos de Administración
印刷版ISSN：1900-7205
出版年度：2011
卷号：24
期号：43
语种：Spanish
出版社：Pontificia Universidad Javeriana
摘要：The market demands that industry should define priorities and strategies to satisfy their customers´ needs. This article constructs and applies a multi-criterion procedure for the maquila industry to define priorities from the standpoint of its customers, the major clothing brands in the US market: and it constructs an indicator to determine its position in the maquila market. Finally, it presents the results of a pilot study of 18 Colombian maquila businesses.
其他摘要：The market demands that industry should define priorities and strategies to satisfy their customers´ needs. This article constructs and applies a multi-criterion procedure for the maquila industry to define priorities from the standpoint of its customers, the major clothing brands in the US market: and it constructs an indicator to determine its position in the maquila market. Finally, it presents the results of a pilot study of 18 Colombian maquila businesses.
关键词：operations strategy;competitive priorities;experts methods;multi-criterion techniques;maquila industry;estrategia de operaciones;prioridades competitivas;métodos de expertos;técnicas multicriterio;industria de la confección;estratégia de operações;prioridades competitivas;métodos de especialistas;técnicas multicritério;indústria da confecção
其他关键词：operations strategy; competitive priorities; experts methods; multi-criterion techniques; maquila industry