文章基本信息

标题：Features of Language Communication in a Multicultural Community: Russian Texts of Advertising Signboards in the Border Cities of China
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作者：Elena Oglezneva ; Elena Oglezneva ; Tatyana Petrova 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2016
卷号：236
页码：194-200
DOI：10.1016/j.sbspro.2016.12.064
语种：English
出版社：Elsevier
摘要：Abstract The article explores outdoor advertising in Russian in Heihe and Hunchun, which are located in north-eastern China that borders Russia. The article examines Chinese advertizing signboards and advertisements made in the Russian language by the native Chinese, and their compliance with the Russian language standards of graphics and spelling. The purpose of the article is to analyze errors in the graphical form of Russian words and non-compliance with Russian spelling rules in texts of Chinese outdoor advertising in Russian. The authors find typical errors in graphics and spelling in Chinese advertising texts in Russian and explain their reasons.
关键词：Multicultural community;advertizing text;Russian;Chinese;language interaction;graphical errors;spelling errors;interference;phonetic writing