文章基本信息

标题：Can More Pictures Bring More Readership?: An Examination of the “Picture Superiority Effect” in the News Consumption Process
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作者：Yingying Ma ; Yingying Ma
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2016
卷号：236
页码：34-38
DOI：10.1016/j.sbspro.2016.12.012
语种：English
出版社：Elsevier
摘要：Abstract “Picture superiority effect” refers to the notion that viewing pictures are more easily and frequently recalled than are concepts that are learned by viewing their written word form counterparts. In this paper, the author studied the “Picture superiority effect” in the news consumption process in order to see if pictures have significant impact on the readers when they select news from the Internet. The study will be conducted by analyzing almost 8000 pieces of news from one Chinese news App. The study's academic contribution lies in the influence of “picture superiority effect” in the mass media domain.
关键词：Big data;news production;picture superiority theory;photo effects;newsroom practise