文章基本信息

标题：Analyzing determinants influencing an individual׳s intention to use social commerce website
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作者：Prerna Lal ; Prerna Lal
期刊名称：Future Business Journal
印刷版ISSN：2314-7210
电子版ISSN：2314-7210
出版年度：2017
卷号：3
期号：1
页码：70-85
DOI：10.1016/j.fbj.2017.02.001
语种：English
出版社：Elsevier
摘要：Abstract The evolution of social media has changed the landscape of online commerce for both organizations as well as customers. Introduction of social commerce websites has bought shift in consumers׳ buying decision, i.e. from individual to social shopping. This study aims to identify factors that influence an individual׳s decision to use social commerce websites in an Indian Context. A conceptual model was developed based on extensive literature review. Wherein total six factors that influence an individual׳s intention to use social commerce were identified and were divided into three broad categories: social factors (informational support and community commitment), trust (towards members and community) and website quality (ease of use and service quality). Research model was empirically examined using structural equation modeling. The findings of this study demonstrated positive relationship between all six factors and an individual׳s intention to use social commerce website. Additionally, study identified informational support as the most significant factor that influences an individual׳s intention to use social commerce website followed by trust towards members, service equality, trust towards community, ease of navigation, and community commitment.
关键词：Social Commerce;Informational support;Community commitment;Trust;Service quality