文章基本信息

标题：CUSTOMERS’ PREFERENCE FOR SELECTING PRIVATE HOSPITAL: A STUDY IN MANIPUR
本地全文：下载
作者：Rajkumar Giridhari Singh ; Md. Kheiruddin Shah
期刊名称：Management Convergence
印刷版ISSN：0976-5492
出版年度：2011
卷号：2
期号：2
页码：41-50
语种：English
出版社：Mizoram University, Aizawl
摘要：With the rapid expansion of population and shortages of healthcare facilities in governments’ hospitals, private hospitals in the society have been playing a vital role. The demand of health services in private hospitals is increasing because of the certain amenities and facilities that are provided by these institutions. Patients canchoose a hospital according to what matters most to them, whether it’s location, cost consideration, infrastructure availability, suggestion from friends, referred by doctors, etc. The present paper intends to find out customers priority for the selection of private hospital for their treatment. The paper aims to test the proportion of patients willing to seek a particular hospital (medical provider) is same across all the attributes for treatment.It also explores the factors playing significant role in customer preference for a private hospital. Data have been collected through schedule in three biggest multi-specialty private hospitals of Manipur (India). Cochran’s Q test is used to test whether the proportion of patients willing to seek a particular hospital (medical provider) is same across all the attributes for treatment. The findings of the present study would be an important aid forhospital administrators.