文章基本信息

标题：TRIGGERING INNOVATION AND CREATIVITY IN TRADITIONAL HANDICRAFTS SECTORS - AN INDIAN PERSPECTIVE
本地全文：下载
作者：Amitava Ghosh
期刊名称：Management Insight
印刷版ISSN：0973-936X
出版年度：2012
卷号：8
期号：1
语种：English
出版社：Management Insight
摘要：Billions of people across the globe are working in the informal sectors possesses traditional skills and knowledge, of which alarge number makes a living by producing traditional handicrafts. The informal sector in India provides opportunities ofemplayment to more than 330 million workers. The grave problems in the crafts sector in India are lack of knowledge andaccess to means for enhancing quolity and productivity. It has also been pointed out that areas, such as, innovation indesign and form, skill development, safety, environmental awareness, technical improvement and market developmentneed greater attention for Ilringing in change in the traditional handicrafts sector. Perhaps the greatest evil is the lack ofawareness and education. In India, many researchers and agencies have given valuable inputs in connection withconservation and revival of traditional crafts. Touching the root and taking the course of any change process forinnovation and creativity in this environment calls for a conscious and methodical intervention process. The interventioncan only be successful, if the traditional craftsmen are accepting the process of change for innovation. And the urge for thischange must come from within. It has been felt to intervene in the case of a section of this traditional handicrafts sectorDhokrathrough a two-way intervention process, through the route of technological and HRD intervention.