文章基本信息

标题：Selection Strategy via Analytic Hierarchy Process: An Application for a Small Enterprise in Milk Sector
本地全文：下载
作者：Ayşenur Erdil ; Ayşenur Erdil ; Hikmet Erbıyık 等
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2015
卷号：195
页码：2618-2628
DOI：10.1016/j.sbspro.2015.06.463
语种：English
出版社：Elsevier
摘要：Abstract Strategic structure for decisions hierarchically is to obtain the goal of the decision at the top, basic strategic purposes in the higher levels, evaluation criteria in the middle, and alternative choices at the bottom. Organizational structures which are dynamic, process-centric, strategy-oriented, and trust-based come up as key for competitiveness for every level enterprises. The basic efficient for the system and the link between business strategic management is that focusing increases can be fractional and at least be correlated with, the relative value of contribution during the period for enhancement AHP(Analytic Hierarchy Process) is a method as needed for the benefit of the structure as tool of multi-attribute decision theory. The aim of this study to determine the best strategy and the development of small business management via SWOT (Strengths, Weaknesses, Opportunities, Threats), and AHS ‘s is used in combination. For this purpose, SWOT analysis will be implemented for a small scale enterprise in the food sector(milk factory) and alternative strategies will be determined that are based on SWOT factors. And then the SWOT matrix is converted into a hierarchical structure. AHP model will be built and try to generate the general structure for enterprise. Finally the model structure will be solved with AHP method.
关键词：AHP(Analytic Hierarchy Process);Enterprise;SWOT;Strategy