摘要:Variable and competitive conditions in today's business world make it difficult for companies to capture sustainable success. Supporting with innovative approaches of the activities of companies may allow them to be successful in the competitive market by creating differences. Companies apply innovative activities to be different in their products and services, in the production and management processes, marketing approaches. In addition, innovative activities are important to increase the commercial performances of the export companies. In dried fruit production and world trade, Turkey has the comparative advantage. The share of exports in this sector of Turkey is around 11%. The share of dried figs and exported from Aegean Region is quite big in this success. Therefore, application in our study has been applied to manufacturing and exporting companies in dried fruit sector in Aegean Region. The aim of our study is to identify innovative activities and to determine the differences presence of some features of the companies in this sector related to innovation activities. Therefore questions on R&D department, patent, utility model, know-how, support projects have been asked to the dried fruit exporter companies and data on innovative activities of the companies were collected by questionnaire. The research has been applied to dried fruit manufacturing and exporting companies registered to Aegean Exporters’ Union. Data was analysed using SPSS version 18.0. According to the results, it has been observed that companies involved in this research have high innovation average on product, process, marketing and organizational structure. It is concluded that the businesses without R&D department have more tendency in points of innovative activities. The businesses that not have patent, utility model, know-how are shown to be more tendency to a process innovation. Furthermore there are no differences between the businesses that funding R&D activities and others in points of innovative activities.
关键词:Dried fruit industry;Innovation;Innovative activities;Exports;RD