文章基本信息

标题：Real-time Quota-controlled Ticketing System (RQTS) in Sports Organizations
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作者：Dursun Katkat ; Dursun Katkat
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：116
页码：3940-3946
DOI：10.1016/j.sbspro.2014.01.871
语种：English
出版社：Elsevier
摘要：The aim of the study is to identify how a real-time quota-controlled ticket system functions, and its advantages and disadvantages in the management of sports organizations, and to make an assessment from a managerial perspective. In this study, a conclusion is reached about the possible outcomes of different marketing methods by conducting a case analysis on sports events where this ticketing system is used and evaluating the ways the ticketing system is applied. In this study, the 25th Winter Universiade was chosen for the case analysis and the ticketing system was assessed considering its advantages and disadvantages.
关键词：sports organization;ticketing system;sports marketing