文章基本信息

标题：Metaphor and Education: Reaching Business Training Goals through Multimodal Metaphor
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作者：Hanna Skorczynska ; Hanna Skorczynska
期刊名称：Procedia - Social and Behavioral Sciences
印刷版ISSN：1877-0428
出版年度：2014
卷号：116
页码：2344-2351
DOI：10.1016/j.sbspro.2014.01.570
语种：English
出版社：Elsevier
摘要：Metaphor facilitates education by allowing for new perspectives or in aiding categorization and memorization. This study looks into the use of metaphor in a business training talk. The results show that the speaker repeatedly used words and gestures to express the journey metaphor. The project was also conceptualized as a physical object and managing a project as conducting an orchestra, both verbally and in the co-speech gesture. Other verbal war and sports metaphors were supported by either co-speech gestures or metaphoric images. Metaphors in business training settings seem to actively assist in persuading the business practitioners of the need to acquire a particular management ability.
关键词：Metaphor;education;business training;multimodality